My strongest skill is finding the clear process hiding inside data, conflicting requirements, and legacy decisions. I've been doing that for four years — across healthcare, industry, utilities, and government. Different domains, same underlying problem.
Three enterprise systems and one project that went home for Passover — each shaped by the people who actually used it.
Leumit Health
2026
Nearly three years on Leumit's operational core — the platform call-centre agents, field agents, and managers use to do their work. A case about what changes when every interaction happens alongside a live conversation, and the request object has to keep up.
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Israel Electric
2024
A self-service ordering platform for three vehicle types — personal lease, department cars, and technicians' work vehicles — with the signing paperwork split out into a second phase that only starts when the car arrives at IEC.
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ICL Group
2022
A dispatch system for ICL warehouses, built around a new picking-request entity the existing architecture didn't have. Tablet for the floor, desktop for coordination — and a design system that went on to power five more internal operations products.
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Built on Base44 and tested with real users at our family table. Came back with feedback, a roadmap of improvements, and lessons about designing for a ritual — where the product needs to stay out of the way.
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