Aurelia Oren, product designer
About

I'm a product designer working on complex enterprise systems.

Four years of data-heavy dashboards, operational workflows, and internal admin tools — mostly for large-scale organizations in healthcare, industry, utilities, and government. I'm good at finding the clear process hiding inside the mess of data, conflicting requirements, and legacy decisions — partly because I used to be the user of tools like these myself (more below).

Role · Product Designer At · Alteno.io · since 2022 Works · Tel Aviv · Hybrid Languages · English & Hebrew

A lateral path that still pays off.

Food R&D at Tzabar, regulatory affairs at Abbott, project management at Sher, and three years at Intel as a process engineer. In every one of those roles I was the end user of complex enterprise software.

The exposure to many kinds of organizations, production floors, and people is the part I actually carry into design. I'm comfortable talking to engineers, operators, and managers — I've sat in rooms with all of them from the other side.

The challenges I keep running into.

01

Workflows buried under screens.

Every complex product has a clear process underneath — but it's usually hidden beneath forms, tables, and legacy decisions. Surfacing it is most of the work.

02

Tribal knowledge in the interface.

A lot of enterprise tools rely on "ask Sarah, she knows how." When a new hire can't navigate the system on week one, the complexity is in the wrong place — in their head instead of in the interface.

03

Design that starts too late.

Most projects jump straight into Figma before anyone has mapped the actual workflow on paper. I try to stay out of Figma as long as I can — and it saves a lot of rework later.

What I do with the rest of the day.

Hand-held halved croissant, cross-section showing the layered honeycomb interior, with whole croissants on a wooden board behind.
Pastry
I took the extended pâtisserie course at Asleta. Precision is the point, and the reward is obvious when the recipe works.
A loose charcoal-and-blue-paint figure study on paper, taped up, resting on an easel.
Charcoal & oil
A slower, messier kind of work than anything on a screen. Rarely finished — always worth the time.
Yellow black-eyed-Susan-vine flower in bloom with buds below, surrounded by green heart-shaped leaves.
My garden
I'm a little obsessive about it. Pruning, seeding, watching what comes up — it never gets old.